PERANCANGAN GRAFIS LINGKUNGAN TAMAN HUTAN RAYA JERUK SURABAYA

Abstract

Jeruk Park is part of the Great Forest Park in Surabaya which is included in the green open space. The most important thing in a park is the existence of signage. Even though it has landmarks and a welcome sign, Taman Jeruk does not yet have wayfinding and signage which aim to make it easier for visitors to find directions and information about agriculture in Jeruk Park. The purpose of this research is to design an Environmental Graphic Design (EGD) so that visitors can get new and useful information that only exists in Jeruk Raya Forest Park while at the same time promoting Jeruk Park. The primary data collection method consists of interviews, observations, and questionnaires while the secondary data is through literature and journals. The data analysis technique used is descriptive qualitative analysis, quantitative descriptive analysis, consumer insight analysis, data synthesis, and unique selling proposition (USP). The results found that the right EGD design can provide significant benefits for visitors, including a better understanding of a location, increased emotional connection with the environment and improve the overall visitor experience.