PERANCANGAN VISUAL IDENTITY WISATA “KAMPUNG ANGGREK” DADAPREJO SEBAGAI MEDIA PROMOSI

Abstract

This research examines and designs a visual identity for "Kampung Anggrek", in which the "Kampung Anggrek" tour owner uses an inappropriate and inconsistent visual identity. This study used a descriptive research method with a qualitative approach using data collection techniques from literature and observation. In this study, the application of theory to objects using some of the visual method theories listed in the bibliography below. The results of this study are that "Kampung Anggrek" does not yet have a visual identity and logo with a strong character that is easily remembered and recognized to enhance its image in the public. The design adapts the minimalistic and modern graphic design style but does not eliminate the essence of the data that has been obtained.