PERANCANGAN LOGO BANDENG DELMINA SEBAGAI UPAYA PENGUATAN IDENTITAS VISUAL PRODUK

Abstract

POKDAKAN Delta Mina Makmur is one of the pond farmer organizations in Sidoarjo Regency that uses the organic polyculture method. This cultivation method does not use chemicals so it is safe for long-term consumption and environmentally friendly. In addition to raw products, pond harvests are processed into ready-to-consume products under the name Bandeng Juwara. The products being sold are softened bone milkfish and organic milkfish brains. Bandeng Juwara has a unique selling proposition of organic products targeting consumers who care about health and the environment, but this product uses a visual identity that is similar to one of its kind in the city of Surabaya, namely Bandeng Juwana, so it has the potential to be exposed to IPR (Intellectual Property Rights) plagiarism problems. Hence the need for a new visual creation identity. This research aims to help Bandeng Juwara create a new visual identity to avoid plagiarism and strengthen the organic USP of its products for the intended target market. This study used qualitative and quantitative methods for data collection and then analyzed the data using qualitative descriptive methods. This research consists of several stages to produce a visual identity in the form of a logo.